Click on this link to read an article by Anne D'Innocenzio (AP/Sarasota Herald-Tribune, 8-20-11) about how clothing chains are increasing their profit margins by raising prices while using less material. In exchange, they are adding style features to try to hide the cheapening of the quality of their products. Is this a simply a financially-astute response to rising materials and labor costs, or a deliberate misleading of consumers? Perhaps both?
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